Treating your customers well should be your number one priority and is the one thing that will gain you repeat business and word of mouth business. So how do you treat your customer’s well? First, you need to think very sincerely about how you feel when you are treated as if you are a gnat to be squashed, or a fly to shoo away, or even the alarm clock to be silenced. Have you ever been somewhere, like out to dinner, getting your hair cut, or at the theater, where the person waiting on you barely takes one single look at you while talking or telling you the meal of the day? People in general don’t truly engage with their customer’s. Don’t you leave feeling particularly ignored? Perhaps even angry that something or someone else was obviously more important than you are. Would you recommend them? Would you even go back to them?
These are the very things that you have got to never let yourself ever do. The first thing that you have to do is to anticipate their needs. They may have gone online or called you for a quote. Anticipating their needs would look something like this:
You show up to your clients home to quote on three sizable dents but soon discover that there are an additional six dents that are small but noticeable. You would quote the three large dents and throw in the six smaller ones as a bonus. Be sure of course that you quote high enough that you will make a profit on the additional six dents. You know that they would love to get the additional six dents done but don’t feel that they could afford it.
This is the first step to anticipating your customer’s needs. Follow me to Part II.
Questions? Paintless Dent Repair Training Academy.
