The very first thing that you want to do upon graduating from school is to get yourself some business cards and brochures. This will have been mentioned in your business development training and hopefully you have been giving this a lot of thought. If you don’t know how to use Photoshop or just don’t have the program, no worries, there are many options out there. You could just use Word, there are plenty of templates there for you to work with.
First, design your business card, design your own logo or choose a picture from a library of generic logos. Keep in mind that most of your customers will want a serious business card so you will want to keep the super duper designing down to a minimal. Now for your younger generation, say a high school student with their first car, having crazy, flashy cards could be cool. So make two different types. On both, you don’t want to crowd the space by having too many slogans. Keep your cards simple and to the point. The same could be said for your brochures. If your potential customer can’t read your brochure in 30 seconds, then you’ve lost them. It’s just that simple.
Once you are ready to go to print, you will want to choose a company that will do a professional job but you don’t need to sell a child to go there. There are companies out there that are pretty reasonable. You could go to Vista Print.com or take a step up and go to Moo.com. Moo.com offers the half card that is pretty handy and stands out from the others, not just in size but in texture. Very nice.
Whichever you choose, be sure to take the first six months testing the waters. Your patience will be worth it in the end and will have saved you a bundle.
